RADICAL is an international high quality fashion brand for men and women, which was established in 2011. Originally the focus was on t-shirts, but over the last few years the label has expanded its vision and has now developed a wide collection with polo's, sweaters, shirts, swimwear, jeans, jackets and became famous for the colourfull trackpants. RADICAL’s mission is to create a lifestyle for edgy men and women who dare to be different. #BERADICAL.
Good quality is the most important standard. Our team aspires the products to be excellent and we always try to be the best in what we do. What drives us is being innovating and noticing trends at an early stage. Being tenacious yet, at the same time, being able to listen to what the confident man or woman of the 21st century wants is very important. Sophisticated, inspiring, fashionable and at the same time rough items with distinctive details are key to the collections.
Roy Janssen has a great affinity with the fashion industry and entrepreneurship, so this is what he was meant to do. In 2011 he started the label RADICAL, after running an agency himself. According to him, there was a window of opportunity regarding menswear: “I couldn’t find the clothing I liked, so I decided to start making it myself.”
RADICAL started as a small company: the first collection was nothing more than six t-shirts with quirky logos, based on photo print. The starting point was to respond to the market, and the first slogan was “We don’t have a slick story, we just make cool stuff”. In the meantime RADICAL has been developing and now we can proudly say: “We DO have a slick story”.